Community Pride

The Pride Committee is pleased to announce it's plan to share the beverage operation and Celebration gate donations with non-profit partners. Fifteen Beverage Partners are being sought in addition to a similar number of Donation Partners to share an estimated $70,000 of beverage and donation income.

A discount sticker system, similar to the Folsom Street Fair model, is also being introduced this year. Those attending the Celebration will be requested to make a donation of $3 (more if you can -- less if you can't) in return for a sticker which will give the wearer $1 off all beverages. The plan is that this will boost both the gate donations and the beverage income so that even more money is returned to the community. Last year's gate donations at the Celebration were below expectations, but community donations as a whole have been steadily increasing in recent years as this table demonstrates:

Year Community Donations Made $ Donations as a percentage of total cash expenditure
1997 $32,170 4.79%
1998 $46,800 6.39%
1999 $56,995 7.70%

Pride Executive Director, Teddy Witherington, said :

"This just part of an ongoing policy of community engagement. Last year we abolished Parade Contingent fees for non-profit whose budgets were under $50k. This year that threshold was increased to $75,000. Last year our beverage partners received 25% of the beverage income. This year it is 30%. By partnering with community groups in this way we are building a stable, community based future for the Pride event."

In addition to the stickers, over 20,000 strings of rainbow beads will be given to those making donations at the event.

Commenting, Pride President, Calvin Gipson, said :

"We all understand the struggle of non-profits to raise funds in order to provide continuing services to the community throughout the year. The Pride Celebration is a golden opportunity for the community to proudly give donations at the gate and purchase the cool beverages during the event knowing that it will benefit the groups that many of us depend on for support, education, advocacy, cultural enrichment and healthcare."

Community Partners must be 501(c)3 organizations, or be sponsored by a 501(c)3 and should contact the Pride office for details of the Program and an application form. Organizations must be able to commit a minimum of 10 volunteers. The deadline for the receipt of completed applications is March 20, 2000. While the Pride Committee will seek to accommodate all applicants there will be a lottery if the Program is oversubscribed.


For further information please contact Teddy Witherington at (415) 864 0831