Spotlight on Pride
Community sponsors sustain Pride programming

Despite the economic recession gripping the nation, the long-term community support of San Francisco Pride ensures that this year’s Pride event will be memorable as ever.

For 2002, incredible media visibility valued at $1m, donated by our media partners, demonstrates the commitment of SF Pride to bring LGBT people and issues into the spotlight of public attention. Joining principal sponsor, The San Francisco Chronicle, are Instinct Magazine, The Bay Times, WB20 TV, Passport Magazine, KMEL Radio, SF Frontiers,, WILD 94.9 and others. In addition, during the month of June, Borders Books and Music will feature LGBT-themed window displays in their stores across California.

This year, Bud Light returns as a principal sponsor for the 6th year—the longest continuous sponsorship of the event. SF Pride Executive Director, Teddy Witherington, said:

“We could not sustain the quality programming that our audience deserves without the continued support of our long-term community sponsors. Their help ensures that this community celebration remains a free event.”

Pride’s many volunteers are often overlooked amidst the excitement of the Celebration, but their involvement is vitally important to the success of the event. This year, Chat Café is providing coffee and pastries and Whole Foods Market is providing nutritious brown bag lunches for the 1000+ volunteers after the Parade. Showtime Networks have donated Queer As Folk t-shirts, videos and other goodies to reward the hard-working volunteers.

National Car Rental has donated convertibles for our community grand marshals to ride in during the parade, and Norcal Waste Systems has provided enough dumpsters to accommodate the 30 tons of waste that the audience will generate.

Finally, our travel partners United Airlines and the Argent Hotel provide free flights and hotel rooms for our headline talent.

SF Pride’s sponsors span a complete spectrum of community support, from a local café to community organizations such as the San Francisco AIDS Foundation (sponsors of the Soul of Pride African-American Stage) to nationally recognized names like United Airlines and everything in between. The event would not be the success that it is without their involvement and contributions. The San Francisco Pride Committee relies on the support of over fifty partners to help make the event happen. A full list of the sponsors of this year’s event can be found at

This year is the 32nd anniversary of the San Francisco Pride Celebration and Parade. The event will be held over the June 29/30 weekend. The theme is “Be Yourself, Change the World.”


 For further information please contact Teddy Witherington at:  (415) 864 0831