Sponsors Make It Happen
Despite the prolonged economic downturn, San Francisco Pride is on target for equal, if not better, sponsorship performance compared to last year. During difficult times, you find out who your true friends are, and Pride’s longtime sponsors have continued to support its mission and values through thick and thin.
Pride President, Joey Cain, said:
“We have a very loyal sponsor base and a high retention rate. Our
New partners this year are AAA Travel, Bank of America, Joie de Vivre Hospitality, Earthlink, the Hotel Nikko and Enterprise Car Rental. They join many other long-time Pride supporters such as Bud Light, returning as the principal sponsor of the event for an unprecedented seventh consecutive year.
Pride’s media sponsors help take the message of Pride to new places. Along with principal media sponsor, The San Francisco Chronicle, are LGBT publications such as Instinct Magazine, Bay Times and Curve, San Francisco Magazine, cable television channel Showtime and radio stations, WILD KMEL, KKSF, KISS, KABL and STAR. This wide range of Media will bring LGBT visibility and issues to the forefront of public attention.
Several non-profits also support Pride, including the Human Rights
Many other sponsors help make the event possible. Queery.com hosts SF Pride’s website and email lists, Pride’s hotel partners provide rooms for entertainers, Enterprise provides convertibles for the Grand Marshals and Whole Foods donates bag lunches for the thousands of volunteers that make the Parade and Celebration possible. Gay owned and operated company, Elbow Grease provide trashcans for the celebration site and goody bags for the volunteers.
The Pride Committee also requires its partners to comply with the City of San Francisco’s Domestic Partners Equal Benefits Ordinance. Commenting, Pride Executive Director, Teddy Witherington, added:
“We have standards, and so do our partners. They support us on our issues and show their commitment over the long-term, come rain, shine or fog.”
A full list of the sponsors of this year’s event can be found at
This year is the 33rd anniversary of the San Francisco Pride Parade and Celebration. The event theme is "You've Gotta Give Them Hope." The event is to be held over the June 28/29 weekend. For more information about the history of San Francisco Pride, please visit our website at: www.sfpride.org/heritage