June 13, 2005
Sponsors Make It Happen
Partner Loyalty Assures Successful Pride Season
Thanks to the return of loyal and consistent partners, and the support of new sponsors, San Francisco Pride has exceeded all financial goals for 2005. Every cent counts, and the commitment made by SF Pride’s sponsors, guarantees the parade and celebration will go on without a hitch. It also highlights the mutually beneficial nature of these relationships.
SF Pride Board President, Joey Cain, said, “It’s because of the support we receive from our sponsors and partners that we are able to put on the world class event that the San Francisco LGBT community has come to expect of their Pride Celebration.“
We are excited about our new 2005 partnership with gay cable channel Q Television Network, also a new principal level sponsor, the Pan Pacific San Francisco Hotel, Toyota Motor Sales, Travelocity, 7x7 Magazine, and the Handerly Union Square Hotel. Returning for Pride 2005 as a sponsor is PlanetOut Partners under the Gay.com brand. The SF Pride Principal Sponsors are: The San Francisco Chronicle and SFgate.com, Q Television Network, Bud Light, and Delta Airlines.
Pride’s message would be lost without media sponsorship. Joining principal media sponsor, The San Francisco Chronicle and 7x7 Magazine are print publications The Bay Times, Curve, Gloss Magazine, and Instinct Magazine. Other media sponsors include cable television stations Showtime, Here! TV, LOGO and Comcast, the local Clear Channel radio stations (KABL, KFOX, KISS, KKSF, KMEL, La Preciosa, the Quake, STAR, and WILD). SF Pride media partners present access to a diverse segment of the Bay Area, which not only promotes the Pride parade and celebration, but also expands the awareness and reach of LGBT issues and happenings.
Travel and hotel partners provide SF Pride entertainers with rooms and special rates for out-of-towners. In addition to the hotels added this year, SF Pride returning partner hotels, including: The Argent Hotel, the Intercontinental Hotels, Joie De Vivre Hospitality, the Ramada Plaza Hotel, and the Renoir Hotel.
Many other sponsors make the Pride event possible. Whole Foods Market donates yummy food for the army of volunteers that help put on and staff the event. The gay owned and operated company, Elbow Grease, provides trashcans for the celebration area throughout the Civic Center. Bank of America, AAA Travel, Kaiser Permanente, and Diageo are other important sponsors returning this year.
Lindsey Jones, Interim Executive Director, said, "Due to the generous support of our business partners, we are able to not only pay the million dollar cost to produce San Francisco Pride, but their support enables us to keep this great event free and accessible to all who wish to attend, allows us to support new community stages and gathering areas on the venue and allows us to grant much needed funding back to local LGBT community groups through the Community Partners Program- $750,000 in the past 8 years."
This year marks the 35th anniversary of the San Francisco Pride Parade and Celebration. The event theme is, “Stand Up, Stand Out, Stand Proud,” and will be held the June 25/26 weekend. For more information about San Francisco LGBT Pride please visit our website at: www.sfpride.org.
For further information please contact Jonathan Fishleder at: (415) 864-0831.